Outdoor Digital Signage Versus Indoor – Content Differences

August 13, 2021 0 By admin

Many people assume that outdoor digital signage screens seen along the high street, roadside or outside public buildings, are the same as the indoor displays seen in shopping malls, retail stores.

And many outdoor digital signage screens are just the same indoor commercial screens housed in protective LCD enclosures which prevent the weather elements from damaging the screen. LCD enclosures also have climatic controls to ensure the screens don’t overheat or freeze in cold temperatures 레플리카 .

But there are other essential differences when it comes to an outdoor digital signage campaign when compared to using indoor screens and many of these differences can govern the way content should be displayed in an outdoor location.

View Time

When we are meandering around a shopping centre and come across a digital display, our eyes may wonder onto it for several seconds before we make a decision if the content is relevant to us or not. However, people travel about faster in an outdoor location.

Not only do commuters walk at a quicker pace (which accelerates in bad weather) many outdoor displays are positioned so vehicle passengers can view the content when they pass. For these reasons the view time of an outdoor digital signage is a lot less and content needs to take this into account ensuring that the relevant information is always on screen regardless of what transitions or images are being displayed.